The SMILE! Customer Service Training Video

Customer service is one of the biggest challenges for customer-facing companies today.

Are you trying to figure out your frontline customer service puzzle? SMILE! can help. SMILE! is Reggie’s story told straight. No talking head trainers telling you what to do – and turning off your employees. In this day and age, no one wants to be told what to do. Reggie’s story starts conversations. What better way to train than to have a conversation? How do you instill the spirit of customer service in your people?

SMILE! with Reggie Wilson - still available

Open the door to a positive attitude, a committed workplace and extraordinary customer care.
SMILE! is an award-winning video training program featuring Reggie Wilson, a Seattle bus driver. In this 12 min.video, Reggie speaks from his heart about the day-in, day-out experience of doing his job and dealing with customers. He shares his secrets for working with the public, and making a choice everyday to be positive – for the sake of his riders, and for his own sake. The video also captures comments from Reggie’s supervisor and from riders, many of whom are so loyal that they actually wait for his bus.

SMILE! received 3.5 out of 4 stars from Training Media Review. “SMILE! is powerfully motivational… Reggie’s story makes the case better than words. If you need to encourage a positive service approach (or have a difficult or ‘poisoned’ service environment), SMILE! is a great training choice."

”SMILE! has been used by companies like Citicorp, State Farm, Saks 5th Ave., Costco, City of Atlanta, San DiegoPadres and hundreds more. Trainers and facilitators in retail, healthcare, banking, transportation, food service, entertainment, government, etc., have found it to be useful for customer service, orientation, and other training where you want to discuss attitude, motivation and the power of personal choice.


"Adored the video! Adored Reggie! And I adored the the inspirational message! It is perfect for Customer Service and for a sometimes needed shot of encouragement. I absolutely LOVE the button! With a rapidly downturning economy, and a lot of people seeming in dire straights, the button seems to cheer them up when they come into my office and see it.”
– ‍ Kari Turner, United States Postal Service

Get a quote to license SMILE! You can install the SCORM file in your Learning Management System or use ours.

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