Ouch! That Stereotype Hurts

Ouch! is one of the most popular diversity training programs of all time. The Ouch! program explores the impact of bias and stereotypes. It explains why people don’t speak up and shows how everyone is impacted by this silent collusion.

The Ouch! program teaches 6 techniques everyone can practice and use to speak up against bias and stereotypes without blame or guilt. This is critical – no blame, no guilt trips, no making someone bad.


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    Ouch! That Stereotype Hurts

    In-Person Training


    • Best for In-Person Training
    • Available on DVD or USB
    • Includes Leader’s Guide + Reminder Cards
    SKU: N/A Category:

    Ouch! That Stereotype Hurts

    Online e-Learning Course

    • Custom Pricing
    • Best for Individual Learning – Replaces Workshop
    • Install on your LMS or use ours
    Ouch 2 Product Streaming

    Ouch! That Stereotype Hurts

    Online Streaming Video Course

    • Best for Individual Learning with minimal time
    • Quiz for immediate feedback
    • Install on your LMS or use ours

    The Ouch Streaming Video Streaming Course is also available:

    • ¡Ay! Eso es un estereotipo y duele (Spanish)

    Click “Preview the Course” to review one module of the course.


    Have you ever heard someone say something biased or demeaning and you didn’t know whether to speak up?
    Have you ever said something unintentionally offensive and wished you could take it back?

    If you answered “yes” to any of these questions, this video training program is for you. Ouch! That Stereotype Hurts will help you gain the skills and confidence needed to successfully communicate in a diverse world.

    When you hear a disrespectful comment or joke, you have a choice:
    Reinforce it by laughing or joining in. Tolerate it by saying nothing, which is what most people do. Or speak up and become an ally, the hardest thing of all. Staying silent in the face of demeaning comments, stereotypes or bias allows these attitudes and behaviors to thrive. This undermines our ability to create an inclusive workplace where all employees are welcomed, treated with respect and able to do their best work. Yet, most people who want to speak up don’t know how. So, we say nothing.

    As Daniel Goleman writes, “saying nothing serves to condone it (bias).” Biased, stereotypical, or otherwise demeaning communication undermines morale, teamwork, and productivity. It can drive customers away, cause a public relations fiasco and worst of all, create a climate of distrust and pain in your organization. So, what can you do to speak up against stereotypes? Just say … Ouch!


    1. DVD or USB for your in-person training. Purchase via the dropdown menu above.

    2. Online Streaming Video course with quiz. YSCORM 1.2 course that can be installed on your LMS or you can access it on SunShower’s LMS. Licensing fees are based on the number of people to be trained and the duration of training.
    Call for a custom license proposal. You can preview this by selecting this option in the dropdown menu above.

    3. Online Ouch! Experience e-learning course. SCORM 1.2 course that can be installed on your LMS or you can access it on SunShower’s LMS. Licensing fees are based on the number of people to be trained and the duration of training.


    I just completed the training and I wanted to tell you how good I thought it was. First, I thought it was very inclusive! I think it did a great job addressing all types of stereotypes. I think I can share that I believe people are sometimes unresponsive to this type of training because they don’t feel they are or they don’t want to be perceived as part of the problem.

    The video made it clear that there are stereotypes about all different kinds of people and that everyone one can be on the receiving end of a lack of inclusion. I think this will make it easier for everyone to relate to and draw the parallels to other stereotypes. I thought the techniques offered in the training were great, too.

    I thought the format of the video was fantastic. It was engaging, and it seemed very genuine. The acting was good, and I love how the post-test was disguised as “learning.”  Thanks so much for making sure that everyone at Nemours gets this training.

    Anna G. Small CNM, MSN, JD, CHC
    SVP & Chief Compliance Officer
    Nemours Children’s Health System

    “To me, one of the most impressive things about the Ouch! program is its simplicity. It deals with what is often a highly charged and emotional subject in clear, straightforward language that all of us can understand and makes the case that we all greatly benefit, both individuals and organizations, from a bias-free workplace. “Biases and stereotypes are among the biggest barriers to creating an inclusive workplace. The “Ouch! That Stereotype Hurts” program is one of the most effective tools we’ve seen that organizations can use against them.”

    Mike Streeter, Workforce Diversity Network

    “The Ouch Video is a great complement to our harassment training since many potential harassment situations involve those “not so obvious” stereotypical comments. As participants watched the video, we could see heads nodding in agreement that stereotypes still exist. Since rolling out the training, employees in all of our facilities across the U.S. are saying “ouch” to speak up against stereotypes.”

    Employee Relations Specialist Fortune 1000 company

    “I have one word, Fabulous! This video gives real, gut-wrenching examples of individuals and situations. Most important, it challenges people and gives them the idea that they have the ability to confront stereotypes by showing them how. Ouch! Your Silence Hurts will be so helpful because most people want to do something but don’t know what or how.”

    Anita Rowe, Ph.D. Partner Gardenswartz & Rowe

    “Ouch! That Stereotype Hurts is a very easy-to-use training program that makes a strong point. The examples are realistic, and the techniques are easy to implement. Remember, most people don’t speak up against bias because they don’t know how. This program teaches the how. With practice, it gives us confidence to handle those types of situations where before we might not have because we didn’t know what to do or say. I recommend Ouch! That Stereotype Hurt for any organization that wants to increase employee awareness of remarks that might seem OK on the surface but are really based on bias or stereotypes.”

    Training Media Review. Review by Linda Pacheco Copyright © 1997-2008 TMR Publications

    Book a Discovery Meeting

    Demo an e-Learning course, tell us your needs and goals, or make a plan for your DEI Learning Journey – when you book a meeting, we’ll give you free access to an e-Learning course as pre-work for up to 20 people (a value of up to $450).