Ouch! That Stereotype Hurts

This powerful course explores the impact of bias and stereotypes and teaches six techniques that you can use to speak up without shame or blame. The Ouch! course has won many awards and has been field-tested by hundreds of thousands of people. 

Have you ever heard someone say something biased or demeaning, and you didn’t know whether or how to speak up?

This course will help you gain the skills and confidence needed to successfully communicate in a diverse world. Ouch! teaches effective bystander intervention, allyship and becoming an upstander with techniques that emphasize no blaming and no shaming. 

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“The simple act of naming a bias as such or objecting to it on the spot establishes a social atmosphere that discourages it: saying nothing serves to condone it.”
                       ~ Daniel Goleman,
                          author, Emotional Intelligence

There are 3 Ways to Experience Ouch!

You can engage with Ouch! via these three formats:

  1. Individuals – Enroll in the course and start learning right now! 
  2. Trainers – Subscribe for 1-year and use our videos and training materials to conduct your instructor-led sessions.
  3. Organizations – License and install the SCORM file on your LMS, or we can host on our LMS.

Choose the option that works best for you

Individuals - start now!

Enroll and get access for 7 days
Enroll now to start the Ouch! eLearning course immediately. Learn the 6 Ouch! techniques so that you can speak up and counter stereotypes without blame or shame. 

You'll have access to the course for 7 days. You can also purchase the Bundle so that you access this course plus the companion course, Ouch! Your Silence Hurts. 

Learn the Ouch! Skills
You Need Today

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Trainers - subscribe now

Subscribe annually and start training
Subscribe now and you'll gain immediate 24/7 access to stream the videos and training materials for 12 months. Conduct as many instructor-led training sessions as you like during your active subscription.


Note: only the trainer will have access to this link. Email us a list of the additional trainers and we'll add them to your subscription. 
Annual subscription pricing varies with the number of trainers:

$749

$1,149

$1,950

Organizations - license

License the SCORM to install on your LMS
License the eLearning course to install the SCORM on your LMS, or, we will host this course on our LMS. Accessing the course via an LMS provides:  
  • Scalable and trackable
  • 24/7 on-demand
  • Consistent content
  • Completion certificate
Fill out the form below to we'll send you info about licensing, pricing and the incredible support we provide.

★ These industry discounts are available off this annual subscription: 
•  Education and non-profits = 25% off. 
   Use coupon code: EDU-NP-SUB
•  Government = 10% off. 
   Use coupon code: GOVTSUB

Skills to Speak Up

“Ouch! That Stereotype Hurts teaches six actionable skills that help us align our everyday behaviors with our larger goals and good intentions to treat others with respect. Ouch! has been widely adopted because it teaches how to speak up with compassion and without blaming or embarrassing the person who said something. The research shows that when they encounter stereotypes or other demeaning comments, people actually use the skills – they are more willing to speak up when they might have otherwise stayed silent.”
                                                   ~ Leslie Aguilar, author of the Ouch! book and founder of the Ouch! program

“The simple act of naming a bias as such or objecting to it on the spot establishes a social atmosphere that discourages it: saying nothing serves to condone it.” ~ Daniel Goleman, Emotional Intelligence

Emotional impact

Ouch is known for having an emotional impact because the video includes stereotypes we unfortunately continue to hear. You will remember the 6 techniques and you can always say, "Ouch!"

Skills you can use 

You'll learn skills you can use in your professional and personal life. With the right Research also shows that with the right communication techniques that avoid blame or shame, individuals are more likely to speak up. 
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Words of praise for Ouch! That Stereotype Hurts

“The Ouch Video is a great complement to our harassment training since many potential harassment situations involve those “not so obvious” stereotypical comments. As participants watched the video, we could see heads nodding in agreement that stereotypes still exist. Since rolling out the training, employees in all of our facilities across the U.S. are saying “ouch” to speak up against stereotypes.”
Employee Relations Specialist,
Fortune 1000 company
Finally, a video that shows the viewer exactly how to respond in moments of diversity-related tension! No blame, no guilt, no conflict – just practical, specific skills that can be immediately applied in the workplace. Ouch! is a must-have and a must-see for anyone seeking to create and sustain a respectful workplace.
Sondra Thiederman, Ph.D.
“I’m so passionate about the tools that the Ouch! program brings because they give people the opportunity to have a layer of protection and safety that helps them know what to say in the moment. Practicing these tools is what helps people speak up. And I tell people all the time, speak, even if your voice shakes; you’ll get better at it.” 
Lisette Martinez
Chief Equity, Diversity, Inclusion and Belonging Officer, National Audubon Society
Individual enrollment:  you can save by purchasing the bundle!

Get a quote to license Ouch! so that you can install the SCORM file in your Learning Management System or use ours.

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